The Founder’s LinkedIn Playbook for Predictable Pipeline

Most B2B service founders face one of two problems on LinkedIn:

❌ Invisible → Posting inconsistently, so buyers don’t even know you exist
❌ Visible → Posting often, but with no strategy → likes roll in, but no pipeline

The truth? LinkedIn isn’t a résumé.
It’s the only channel where the founder is the funnel.

This playbook gives you the 7 proven principles to transform LinkedIn from “just another content platform” into a predictable client acquisition system.

Inside, you’ll discover how to:
✅ Position your profile + messaging for revenue outcomes, not activities
✅ Build a strategic network of dream clients, peers, and thought leaders
✅ Create authority content that drives inbound DMs (not just likes)
✅ Focus on pipeline as your true KPI (not vanity metrics)
✅ Install workflows and tools that keep you consistent
✅ Play the long game and compound your influence

If you’re a founder ready to attract clients, build authority, and turn LinkedIn into a reliable sales engine, this playbook is your starting point.

Next Steps:
👉 Want tailored guidance for your LinkedIn growth? Book a call with me here
👉 Want to see how we help founders scale their client acquisition on LinkedIn? Explore our new website here